Other factors influencing westernisation of films

• satellite tv- english/american channels available world-wide
• global dominance of hollywood- shows market/audience who like generic hollywood films
• popularity of hollywood stars- emulate?
• Hollywood 20s-50s musicals (differences: Hollywood; musicals set in world of entertainment, tried to make films seem realistic not constructed. Indian; songs in everyday situations, did not try to make it realistic to hide that it is a piece of fiction)
• influences go other way too- musical revival with Moulin Rouge (Baz Lurhmann), The Guru
• Globalisation of english language
• Contemporary mainstream movies also make great use of English. In fact, many movie scripts are first written in English, and then translated into Hindi. Characters may shift from one language to the other to express a certain atmosphere (for example, English in a business setting and Hindi in an informal one).- increasing use of english in professional places, eg. workplace, interviews, educational establishments, english call centres
• marketing/advertising in english, even non-english speakers get the jist
• Over the last years of the twentieth century and beyond, Bollywood progressed in its popularity as it entered the consciousness of Western audiences and producers.- more westernised to impress?
• As Western films and television gain wider distribution in India itself, there is increasing pressure for Bollywood films to attain the same production levels. In particular, in areas such as action and special effects.
• Recent Bollywood films have employed international technicians to improve in these areas, such as Krrish (2006) which has action choreographed by Hong Kong based Tony Ching. - expertise of foreign staff/crew?
• The increasing accessibility to professional action and special effects, coupled with rising film budgets, has seen an explosion in the action and sci-fi genres- most western genres/ least asian genres
• overseas audience(uk, us, canada), non-indian audience nigeria, egypt, arab countries, malaysia, russia