Don trailer

Original 1978 Don trailer
http://www.youtube.com/watch?v=bM5sZKiSgT8

Re-makes of old films are not very common in the bollywood film industry. When viewing both the trailers of the original 1978 film and the 2006 re-make, the first thing one notices is the abundance of new technology and the foreign city landscapes in the new film. While the increasing presence technology could simply be accounted for by the changing of era, using a foreign setting is a noticeable trend in modern indian films. As the world becomes a global village, Indian's along with people from other nations are becoming more aware of foreign locations, allowing directors to use them for settings. 

The media language of the two trailers also differs immensely, with the recent version containing a larger variety of shots ranging from wide shots of the cosmopolitan setting to close ups of hands and objects that create suspense at the beginning of the trailer. It is due to the more complex cinematography and the indication that the film will be packed with pyrotechnics similar to those in a hollywood action feature, that the audience are more likely to be drawn by the 2006 trailer.